Unlocked Business Intelligence by overcoming data silos & complexity
Xtelify Data Engine eliminates data silos and enriches data quality to deliver business intelligence for telcos
Powering 590 Million + customers across 17 countries
Success Stories
Airtel Africa leverages Xtelify Data Engine to revolutionize field operations across 14 countries
Xtelify Data Engine ramps up convergence play for Airtel. Increases adoption of fixed mobile convergence by 2x.
Airtel unlocks mobile growth with Xtelify Data Engine – achieves highest industry ARPU of 90%
Siloed data delayed insights, hindered growth for Airtel India
Siloed Category Stacks
Airtel India’s siloed data stacks hindered growth. Xtelify Data Engine unified data with AI, boosting cross-sell, upsell, and reducing time-to-market from 2 months to under 15 days and improved take rates.
Disjointed Journeys
Disjointed journeys across erode customer loyalty. Xtelify Data Engine streamlines data federation, enabling Airtel India to deliver seamless customer experiences across channels and drive growth.
Sales and Service Silos
Sales and service often work in silos for most telcos. Xtelify Data Engine empowered Airtel India’s frontline teams with a unified view of customer interactions, enabling them to resolve complaints effectively and drive sales.
Lack of Business insights
Data inconsistencies and platform limitations result in lack of insights. Xtelify Data Engine integrated diverse data sources for Airtel India, reducing 1.4 billion messages/day by 20% while unlocking superior extraction and stickiness.
Unlock growth with Xtelify Data Engine
Xtelify Data Engine will create a one view of customer with capabilities like granular actions and seamless migration from current next best offer to omni-channel, integrated service and sales – Next Best Action. Its quick plug-n-play deployment integrates with existing tech stacks easily and delivers business outcomes faster.
The Old Way
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Lack of granular network actions: Manual fleet maintenance, low visibility of network data to field teams. -
Independent channel campaigns leading to campaign ineffectiveness.
The Xtelify Way
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Granular network planning using ‘Groundhog’ platform with 1X1 km precision. -
AI & ML-powered audience generation, smart triggers based on customer behavior.
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Integrated data ensures a consistent message across different channels. Resulting in happy customers.
The Old Way
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Customer with a poor network experience and open service tickets get bombarded with numerous upgrade / promotional messages.
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Ineffective upsell / cross-sell - Standard family plan pitched by frontline due to lack of visibility of different customer relationships.
The Xtelify Way
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Serve to Sell Capability – Possible to identify customers with poor experience, whitelist them, and then upsell. Reduces churn reduction and eventual upgrade.
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Tailor propositions based on comprehensive customer relationship data with AI, resulting in effective cross-sell and driving convergence.
The Old Way
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Manual, reactive spam blocking with slow, siloed detection systems.
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High risk of unsolicited and fraudulent messages reaching customers.
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Customer trust weakened due to persistent spam and delayed responses.
The Xtelify Way
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AI-powered, proactive spam detection using real-time multi-parameter analysis.
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Suspicious communications blocked before reaching customers with real-time alerts.
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Continuous learning and robust protection across SIM, device, and network signals, boosting customer confidence.
The Old Way
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Different customer masters for each category, multiple KPIs and campaign configurations.
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Each category updating the customer master with their own tunnel vision basis interactions only for that category.
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Fragmented data across customer profile, assets, networks and service, and lack of visibility across channels. Increases time to go to market.
The Xtelify Way
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Unified customer view across all categories, streamlined KPI creation and campaign configuration.
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Reduces dependence on central teams to identify data and insights with its federated ways of working.
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Reduces time to market from 2 months to <15 days.
Accelerated digitisation for Airtel India to deliver outcomes
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0 %ARPU gain in last 5 years
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0 xincrease in adoption of converged plans
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0 %churn reduction
Key Features of Xtelify Data Engine
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Data Ingestion and Transformation
Integrate data from diverse systems into a central hub, ensuring reliability with robust data handling and maintain data quality through cleansing and lineage tracking. -
One view of customer
Integrates data from all touchpoints (website, call center, store, mobile app), products and customer lifecycle into a unified profile through a unique customer ID. -
Real-time Insights
Offers real-time updates and comprehensive insights into customer behavior, preferences, and interactions for running effective marketing campaigns. -
Serve to Sell Capability
Supports efficient issue resolution by providing agents with complete interaction history and context across products before you sell another service. -
Federated Data
Provides different business units relevant and rich customer insights for action to drive personalized experiences and operational efficiencies. -
Rich Analytics
Analytics allow for predictive modeling and churn prevention strategies, optimizing operations and fostering long-term customer loyalty and retention.
Dedicated assistance at every stage
Product Consulting & Innovation
We will consult you on the right product-fit basis your underlying data infrastructure to deliver business outcomes.
Managed Services
We will provide expert support for all your requirements and charters and build a strong foundation for future.
Implementation & Delivery
We ensure seamless and hassle-free implementation, supported by our team of experts.
Customer Experience Stories
We are excited to have Xtelify as a core technology partner, enabling us to deliver meaningful digital advancements and enriching the lives of millions across Africa 
Jacques Barkhuizen
Leverage sharp business intelligence with one view of your customers
Questions? We are here to help.
