Products that deliver outcomes

Xtelify is pacing digitization for telcos across the world

Airtel digitized its business by creating Xtelify, its digital arm and fully owned subsidiary built for telco transformation. With 3000+ people across digital and technology, Xtelify’s impact now extends far beyond Airtel—empowering telcos globally to achieve measurable growth, smarter operations, and stronger customer engagement. It also provides 24x7 services to enterprises, through a large managed services team in Pune, India.

590 mn+

customers across 17 countries
Internet

150k

frontline agents
Robust-Governance

2 bn

conversations a month
Conversation

What we did for Airtel India

Mobile RMS

Industry leading ARPU

Carried out Granular Actions splitting the country into million micro markets. Leveraged Next Best Actions for moments-based customer targeting to drive ARPU.

Reduce Churn

Reduced churn by 1.5%

Xtelify Data Engine’s omni-channel capabilities reduced mobile churn by 1.5% by making it omni-channel at core. Enabled digital fleet management to track and trace all orders.

B2b Growth

Double-digit growth in B2B

Accelerated digital services for CPaaS, IoT, and Connected Security by monetizing existing telco stacks. Unlocked GTM excellence by tooling, virtual industry teams and creating account plans.

ARPU Plan

70% users on higher ARPU plans

Targeted 80 million pre-approved customers with a one-click journey. Leveraged family plans to upgrade existing users.

Rolledout

1.5 million home passes in 3 months

Enabled rapid rollout with digitally enabled cable partners for Airtel Xstream (30K partners). Digitized on-ground sales team with Xtelify Work.

Increase Adoption

2X adoption of converged plans

Driving stickiness with flexible bundles and add-to-plan discounts. Seamless targeting to cross-sell to the existing customer base.

Success stories

Workforce Management
Singtel

Singtel partners with Xtelify Work to elevate field operations in Singapore

Workforce Management
Global

Globe Telecom adopts Xtelify Serve to transform customer service in Philippines

Converged Data Engine
Airtel Africa

Airtel Africa leverages Xtelify Data Engine to revolutionize field operations across 14 countries

Converged Data Engine
Airtel Africa

Airtel Africa transforms customer experience and security with Xtelify Data Engine

Converged Data Engine
Airtel

Xtelify Data Engine ramps up convergence play for Airtel. Increases adoption of fixed mobile convergence by 2x.

Airtel

Airtel’s home delivery organisations leveraged Xtelify Work to increase productivity by 2x.

Airtel

Airtel unlocks mobile growth with Xtelify Data Engine – achieves industry leading ARPU

Airtel

Airtel Business leverages Xtelify to increase its profit margins by 20%

Dedicated assistance at every stage

Product Consulting & Innovation

We will consult you on the right product fit basis your existing data infrastructure to deliver business outcomes.

Implementation & Delivery

Implementation & Delivery

We ensure seamless and hassle-free implementation, supported by our team of experts.

Managed Services

Managed Services

We will provide expert support for all your requirements and charters and build a strong foundation for future.

Customer experience stories

up quotes We are always looking for ways to better equip our field engineers so we can deliver the best possible experiences to our customers. This platform enables us to reimagine our workflows with AI at the core, improving both efficiency and customer service. By optimising dispatch and resource management, our engineers can reach customers more quickly, resolve issues with greater accuracy and reduce our overall carbon footprint. We’re also able to enhance productivity, strengthen governance, and ultimately deliver more value to our customers." bottom quotes
Ng Tian Chong
Ng Tian Chong
CEO, Singtel Singapore
up quotes At Globe, our North Star has always been our deep desire to help uplift the lives of Filipinos by creating meaningful, reliable, and human-centered experiences. This partnership with Airtel and Xtelify is a bold step forward in that aspiration, empowering us to serve our customers with greater empathy, intelligence, and speed. By integrating Xtelify’s AI-powered Case Management Platform into our operations, we bring to life our commitment to best-in-class service across every journey, from the first touchpoint to final resolution. This transformation enables a more seamless and transparent experience for our customers, where concerns are addressed with clarity, accountability, and genuine care. bottom quotes
Carl Cruz
Carl Cruz
President & CEO, Globe Telecom
up quotes We are excited to have Xtelify as a core technology partner, enabling us to deliver meaningful digital advancements and enriching the lives of millions across Africa bottom quotes
Jacques Barkhuizen
Jacques Barkhuizen
Group Chief Information Officer, Airtel Africa
up quotes Xtelify has been the cornerstone of our success and helped in building a world-class programmable communication suite. Xtelify's IQ platform has enabled us to not just solve real customer pain points, but also create additional revenue streams for Airtel Business. bottom quotes
Sharat Sinha
Sharat Sinha
Chief Executive Officer, Airtel Business